*Here are answers to a range of the questions clients frequently ask. Please reach out if you don't see the question or answer you're looking for.
No. It takes us the same amount of time and effort to acquire a placement on a gov/university webpage as it does for any other site. As such, we have a fixed price per placement as long as they meet our strict quality requirements.
We believe that continually acquiring links from genuine, relevant, and high-quality sites is what will result in success. There’s not a silver bullet or any single placement that is going to transform the organic success of your website.
One of the most important parts of attracting links through our approach is the quality of the content and the specific relevance it has to the sites we approach. Therefore, as we work on a pay-on-placement basis, we need to be confident we can achieve placements with the content asset.
If you have existing content pieces, we can review them and provide feedback on whether they can be used for this approach or not. Typically we see PR-style content pieces. These don't often work well for our approach, which relies more heavily on an evergreen-style resource with a specific hook that makes it attractive to the target webmasters.
If you want to create the content pieces in-house, we can provide guidance on the structure and complete the ideation piece separately, although in order to maximise the results we would recommend letting us create the initial resource/content asset.
Our typical lead time to get started is four-six weeks, but this can vary depending on capacity.
It typically takes four-five weeks from ideation to go live, but this depends on resource availability and client approval times.
We typically start to see placements three-four weeks after the resource has gone live and the outreach campaign has started. Typically momentum takes a few weeks, so the first month is normally a lower target than the following months.
You will be assigned a project manager, who will be the main port of call for all queries. The project manager will work with our teams and yourself to deliver a brilliant resource and manage the account.
We set up and share a Google Sheets link tracker, updating this periodically throughout the month as we acquire links, as well as having a monthly call to discuss the project.
This depends on the marketplace, your current profile, and what it is you want to achieve.
People opt for resource link building for a number of different reasons, For example to improve the authority of the whole domain or a particular folder, to help maintain rankings, to help support growth, as part of the recovery period post a link clean-up operation and so on, and therefore there’s no one defining success measurement.
In most cases, people are looking to improve rankings and traffic, and there is typically a strong correlation between high-quality link building and improving rankings and traffic. See our case studies for examples.
However, link building is not a silver bullet and if technical, content, and quality issues are present these will need to be addressed in order to receive the benefits that link building will bring.
Optimale’s mission is to improve the lives of men and their partners by making high-quality healthcare from top doctors accessible and convenient.
See case study
Yoppie creates personalised menstrual care solutions that enable people to take control of their menstrual health.
Finty is a comparison website for savers, spenders, and inventors. From applying for a credit card to investing for your future, Finty helps consumers make better decisions with free tools and guides.
TotallyMoney lets consumers track and understand their credit rating. Their platform tells them why changes happen, how it affects them, and how to move on up.
A startup focused on helping families find experienced home carers in their local area – on a national scale, they needed to build the authority of the domain to support their onsite work and aggressive growth targets.