Frequently Asked Questions ^*

In short, no. It takes us the same amount of time and effort to acquire a placement on a gov/university webpage as it does for any other site and as such we have a fixed price per placement as long as they meet our strict quality requirements.

We believe that continually acquiring links from genuine, relevant and high-quality sites is what will result in success and there’s not a “silver bullet” of any single placement that is going to transform the organic success of your website.

One of the most important parts of attracting links through our approach is the quality of the content and the specific relevance it has to the site’s we’re approaching. Therefore, as we work on a pay-on-placement basis, we need to be confident we can achieve placements with the content asset.

If you have existing content pieces, we can review them and provide feedback on whether they can be used for this approach or not. Typically we see PR style content pieces, which don’t often work well for our approach which relies more heavily on an evergreen style resource with a specific hook that makes it attractive to the target webmasters.

If want to create the content pieces in-house, we can provide guidance on the structure and complete the ideation piece separately, although in order to maximise the results we would recommend letting us create the initial resource/content asset.

Our typical lead time to get started is 4-6 weeks, but this can vary depending on capacity.

It typically takes 4-5 weeks from ideation to go live, but depends on resource availability and client approval times.

We typically start to see placements 3-4 weeks after the resource has gone live and the outreach campaign has started. Typically momentum takes a few weeks so the first month is normally a lower target than the following months.

You will be assigned a project manager who will be the main port of call for all queries. The project manager will work with our teams and yourself to deliver a brilliant resource and manage the account.

We set up and share a Google Sheets link tracker, updating this periodically throughout the month as we acquire links as well as having a monthly call to discuss the project.

This depends on the marketplace, your current profile and what it is you want to achieve.

People opt for resource link building for a number of different reasons - e.g. to improve the authority of the whole domain, a particular folder, to help maintain rankings, to help support growth, as part of the recovery period post a link clean up operation and so on and therefore there’s no one defining success measurement.

In most cases, people are looking to improve rankings and traffic and there is typically a strong correlation between high-quality link building and improving rankings and traffic. See our case studies

However, link building is not a silver bullet and if technical, content and quality issues are present these will need to be addressed in order to receive the benefits that link building will bring.