*Our link building process is designed to ensure each link continues to add value, relevance and balance to your backlink profile
The focus is not on what works now or what will work for the next 6-12 months, but instead, we build high-quality links in order to enhance the overall authority of a website (or a specific page/folder) with a long-term vision for continued organic growth.
At the core of our strategy is a quality vs. quantity approach, which has its roots firmly fixed on improving rankings now and in the future, and this is reflected in the process outlined below.
To ensure that we acquire only rank-improving quality links, our outreach team follow very strict guidelines. Google continues to clamp down and de-index link networks, so it’s important to adhere to the highest standards and processes.
This not only distinguishes us from our competitors but more importantly - it delivers demonstrable results.
The first phase is the creation of the resource. A lot of effort is put into resource creation as it plays such a key role in the success of a campaign.
Once the resource is live the outreach team set the campaign up as a project:
Project configured within our internal software
Quality and relevancy criteria set
Possible targets are discussed
New email templates are scripted
Link tracker is created and shared with the client
Identifying, reviewing and approving sites for outreach:
The outreach team begin to identify possible target sites
Target sites are run through quality and relevance checks
Approved sites are identified and ready for outreach
We manually outreach to suitable websites using carefully created email templates/scripts. It’s important to remember we’re simply sharing a great piece of content their audience will appreciate - we’re not looking for a monetary/financial exchange for linking to the clients content piece:
The team reach out to the webmasters sharing the clients content piece
The team manage emails comms accordingly and schedule follow-ups
Email scripts are constantly improved based on feedback and success
Confirmed placements direct from the webmaster are added to client sheets
The team manage the flow between prospecting and outreach to give optimal chances of consistent placements in line with client targets:
Management of the volume of qualified sites identified by prospecting
Management of the volume of qualified sites at each stage of outreach
Not all webmasters give us an update when they actually put a link live so we continually monitor the target web pages to get real-time updates as to when placements have gone live:
The team monitoring email comms regarding placements
The team using 3rd party tools to monitor URLs for updates
The team using 3rd party tools to monitor all new links to the resource
The outreach team have weekly reports on the success of each campaign, allowing them to manage the campaign in order to deliver on link targets for clients:
Regular team and client reporting to understand monthly progress and amend the approach accordingly to deliver on client link targets
Feeding back to the client when the resource is delivering diminishing returns and when it might be time for a new resource
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